Create Tracking Links for Your Forms

Marketing links show where the people who give to your forms come from: email, text, social media, events, and more. Create one link per channel. You can create as many as you need.

Create a marketing link

1. In the left menu, click Marketing. The Marketing links tab opens.
2. Click New marketing link.
3. Give it a descriptive name, like "June email" or "Instagram bio".
4. Save the link.

Each link gets its own code, shown on its card as ?mk= followed by a short version of its name. The card shows its Visits, Conversion, and Raised.

You can also create a link from a form: click Actions → Create marketing link, or click New marketing link in the form's Share options.

Share a form with a marketing link

1. Click Forms and open the form.
2. Click Share options, then the Marketing links tab.
3. Pick your link.
4. Copy the tracked address, download the QR code, or copy the short link.

Use the tracked address wherever you'd use the plain form link. Payments that come through it are attributed to the link. A plain link still works, but payments through it aren't attributed to a channel.

See how a link is doing

Go to Marketing → Marketing links and click the link. The detail shows:

• Visits
• Reached the form
• Gave
• Raised

It also shows activity for the last 30 days and Forms this link sent people to. Click Edit to change the link.

For a report, use How they found you under Reporting. It splits first payments by the marketing link that brought them.

Tip: to open a form with an amount already set, see Using URL Parameters to Pre-Set a Donation Amount.

Questions? Email us at support@smartchange.app.

Updated on: 25/09/2026